Attending IRE 2025? Here’s What to See 

Are you attending IRE 2025? Here’s what to see at this year’s show, including guest speakers, roofing demonstrations, networking events, and more.

What is there to see this year at the International Roofing Expo (IRE) 2025?  

IRE is coming up next month, February 19th-21st in San Antonio, Texas, at the Henry Gonzalez Convention Center.  

IRE brings together all the biggest names in the roofing industry and showcases some of the latest and most innovative technologies. It’s the best place to network, gain information, and gather tools to grow your business. 

 With so much being offered at IRE 2025, it can be easy to miss classes or products that could be integral to your business. In this article, we’ve compiled some of the highlights of IRE 2025, including the speakers, products, demos, and learning sessions you might want to catch to further improve your standing in the roofing business.  


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Industry Experts 

As always, IRE will host the most knowledgeable and experienced people in the roofing world. To kick off IRE 2025, Reid Ribble will be delivering his keynote, “Is the American Dream Dead?”, a look at the current state of the American ideal. Ribble has a long and successful background in roofing and politics – in 2010, he won a seat in the U.S. House of Representatives for the Wisconsin 8th Congressional District. He became CEO of the National Roofing Contractors Association in 2017 and retired in 2022.  

Aside from Ribble, there will be roofing experts and legends all over IRE 2025 speaking on panels and holding seminars for attendees.  

Roofing Clinics  

Metal roofing will again be a big feature of IRE 2025. The Metal Roofing Clinic, presented by the Metal Construction Association (MCA) and Metal Roofing Alliance (MRA), will hold various demonstrations for best practices in metal roofing, from technical installation techniques to deciding what materials are right for a specific project. Sheffield Metals will be participating in two standing seam installation demonstrations, on Wednesday and Thursday. Members from the Sheffield Metals Technical Team will talk about how to choose the right panels and accessories, demonstrate how to lay panels around roof penetrations, and discuss best practices for perimeter detailing. See the full description of both demonstrations below:   

And click the link below to see the full schedule of the Metal Roofing Clinic: 

METAL ROOFING CLINIC 

A roof flashing clinic, exteriors clinic, and single-ply roofing clinic will also be held over the course of the three days of IRE 2025. 

Cutting-Edge Products 

For those looking to gain an edge on the competition, there’s no better place than IRE, which offers looks at the latest products on the roofing market. Even better, you can often see how certain products and tools can be used on projects in real time, whether that’s a rollforming machine or a simple handheld tool. Walk the show floor and check out the booths to discover the newest products that can help your business.  

Learning Sessions  

There are over one hundred educational sessions scheduled on the full agenda of IRE 2025, which means there is something for everyone but also a lot to choose from. Make sure you’re looking through these sessions to see which ones may be the most actionable for your business. Topics cover everything from marketing strategies to attic ventilation best practices to standing seam basics. Here’s a list of some the many sessions to choose from at this year’s IRE:  

Networking Events  

If you work in the roofing industry, IRE is one of the best way to network, build and nurture relationships with others. A simple walk around the show floor will likely put you in front of dozens of new faces and facilitate lasting connections. IRE will also hold networking events throughout the week, including a welcome party, NRCA receptions, and a reception for first-time attendees.  

You can take advantage of these events to discuss your business with others at the show to collaborate and find new ways to grow your business.  

Visit Booth #10049 to See Sheffield Metals  

Sheffield Metals will be hosting booth #10049 at IRE 2025, where members from the Sales and Technical Departments will be discussing our products and services and how we can help those in the metal roofing industry.  

We will also be holding a grip-strength competition at our booth with a live-tracking leaderboard. Prizes will be given to the winners of the competition at the end of each day of IRE. Plus, you can enter to win a free Occidental Leather® toolbelt.  

And don’t forget to stop by New Tech Machinery’s booth #10054, too – their team can help you find rollforming solutions for your business that can help you increase output and control the fabrication side of projects.  

We look forward to seeing you at IRE 2025!